Glossy coloured Photographs,Office file size book-
Each section begins with a portrait of the writer and a thumb-nail careet sketch.Then follows the main text:their personal advice on how advertising copy should be written.Each writer shows examples of his or her work.In all,the book illustrates over 2—Advertising-Sponcers by the Newspaper Publishers Association-177 Pages
The Great Copy Writers are----David Abbott,John Bevns,Tony Brignull,Martie Cooke,
Tony Cox,Tim Delaney,Simon Dicketts,Jim Durfee,Paul Fishlock,Richard Foster,
Neil French,Steve Hayden, Steve Henry,Susie Henry,Adrian Holmes,Lionel Hunt,Mike
Lescarbeau,Bob Levenson,James Lowther,Alfredo Marcantonio,ED Mccabe,Tim
Mellord,Barbara Nokes,Chris O’shea,Tim Riley,Andrew Rutherford,John Salmon,
Paul Silverman,Indra Sinha,John Stingley,Luke Sullivan, Tom Thoman.
This book not only gives a great selection of ads, it also provides some valuable insights into their creation. A facinating read if you are interested in modern advertising and a must read for people wishing to get into advertising.